What to Expect
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1
Welcome
- WELCOME TO SOCIAL MEDIA MARKETING - SIMPLIFIED!
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2
The Basics of Social Media Marketing
- What is Social Media Marketing and why learn it?
- Social Media Glossary
- Creating a Business Manager Account
- Adding Users to Business Manager
- Setup a Facebook Pixel for Tracking Facebook & Instagram Content
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3
Social Media Strategies that Achieve Business Goals
- How to Make A Winning Social Media Strategy
- Winning Social Media Tactics
- Content is Key
- The Strategy Questions
- Download Social Media Strategy Guide
- Content Planning Guide
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4
How to Create and Execute Facebook and Instagram Tactics
- Create a Months Worth of Content in 1 Day!
- Tailwind - Scheduling Posts for Instagram
- Tailwind - Hashtag Hack
- Facebook Posts - Create a Poll
- Facebook Posts - Promotional Post
- Canva Tutorial for Creating Beautiful Social Media Posts
- Stencil For So Many Content Creation Options
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5
How to create Facebook and Instagram Ad Campaigns
- Ad Account Setup for Facebook & Instagram
- Setup a Facebook Pixel for Tracking Facebook & Instagram Content
- Ads Manager - Create a Facebook or Instagram Ad Campaign
- Finding the Right Audience Using Audience Insights
- Targeting the right Audience
- Target Audience Overlap Tool
- Full Ad Campaign Start to Finish
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6
How to analyze Social Media and prove your worth to your clients!
- Facebook & Instagram Ad Reporting
- Iconosquare Reporting
- KPIs to Track Based on Social Goals
- Facebook Ad KPI Benchmarks by Industry
- Reduce Ad Spend Checklist
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7
BONUS!
- The Tools I Love
- Sample Social Media Marketing Pricing
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8
Please let The BSA know your thoughts!
- Please share your feedback on the course